Thursday, March 4, 2010

The Ruby Suns - Fight Softly

Add Date - March 2
Artist - The Ruby Suns
Album - Fight Softly
Label - Sub Pop
Genre - Hippie Electronic Pop

Sounds like Animal Collective’s Merriweather Post Pavilion did acid with Neon Indian’s Psychic Chasms, laced with Discovery. Aka: pretty damn good. The vocals are a little soft, but other than that I can find little wrong with this album. I thought the opening track was sweet, but as I kept listening to the album, the beats just got catchier and catchier – plenty of bass and synth to satisfy an electro junkie like me. Beginning with “Sun Lake Rinsed,” which plunges you into trippy reverb, you know you’re in for a ride. “Mingus and Pike” sets an easygoing pace for the rest of the album. By “Cranberry” and “Closet Astrologer,” you’ve hear d all manner of beat-driven-but-still-chill tracks. The Discovery similarity is at its peak on “How Kids Fail” with my favorite riff of the bunch. “Dusty Fruit” sounds closer to the equator due to a solid bassline accompanying marimba and steel drum effects. The album winds down with the chill “Two Humans” and “Olympics on Pot” (Michael Phelps reference?). All in all, it’s bomb.

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